My Role at Tegus
In my time at Tegus (March 2022 - November 2023), I grew brand design as a respected discipline and cross-functional partner —starting as a team of one nested within Product Design to eventually being part of a robust international Marketing team. As the sole in-house brand designer within a fairly large org it was critical from day one that all solutions were scalable, transferable, and built around comprehensive brand guidelines. I built out thorough and accessible documentation, templates, and asset/component libraries to ensure that partners in and out of the org could build the Tegus brand with consistency. During my tenure I completely rebuilt the Marketing site (with external dev support), overhauled all Sales enablement materials, built out a robust self-serve support platform, and rebranded the company (with external agency support). All work shown is mine (directly or in direction) unless otherwise stated.
-
My creation direction played a pivotal role in our site redesign, internal and external event planning, ongoing campaigns and social series, and —most critically— our rebrand in collaboration with external agency partners. As part of these efforts, I worked closely with our Executive Leadership Team to ensure good alignment and strategic vision.
-
One of my largest projects was the full build and redesign of the Tegus website in Webflow —pairing with an internal content writer and an external FE developer. Upon launching, we continuously iterated and tested new ways to drive pipeline (interactive demos, brand story or demo videos, trial pages, pricing page, etc.) I also played a large role in building out our social and paid media strategy and creative direction.
-
While my initial efforts around brand were largely around elevating and standardizing what was there when I first joined (guidelines, animated product imagery, site and sales collateral templates), we later moved towards more ambitious applications and even a full rebrand (hybrid in-house and agency). The overarching goal of these efforts was to differentiate Tegus in a very crowded and competitive field while also evoking the robust, tech-forward energy that sets us apart.
-
Via internal events and swag —all in collaboration with ERGs, Leadership, and the Tegus People team— I managed to make my mark with some fun one-off designs. These were warmly received and a nice playground for things otherwise too playful for the core Tegus brand.
